1:1 career coaching - arial view of a crossroads in the countryside

1:1 Career Coaching

I offer two 1:1 career coaching programmes, both designed for women in FE

If you know you want senior leadership but cannot make yourself reach for it, Stop Thinking, Start Choosing is for you.

If you are stuck and running on empty but are not yet sure what you want next, Career Crossroads is where to start.

Both programmes begin in the same place: with the work that makes everything else possible.

Stop Thinking, Start Choosing

Without losing yourself in the process

Are you lying awake at 3am convinced that stepping into senior leadership means sacrificing your family life?

You are capable. You are respected. You know you could do that senior role, probably better than some of the people already in it.

But every time you get close to doing something about it, the guilt kicks in. The fear kicks in. And you are back to the same pros and cons list you have written a hundred times already.

You have tried the leadership programmes. You have listened to the podcasts. You have even asked ChatGPT. And still nothing has shifted. Not because you are not ready. But because none of it touched the real problem: the saboteur voices in your head that undo every strategy before you have even started.

This programme is for women in FE who are convinced that stepping into senior leadership means sacrificing their family life. It is not a programme that tells you to go for the promotion. It is a programme that gives you the mental fitness, the clarity, and the evidence to make the right decision for you, whatever that looks like, without guilt, without the 3am spiral, and without losing yourself in the process.

The Journey

Phase 1: Foundation (Months 1 and 2)

Before we touch your career, we deal with what is underneath it. We begin with a full induction and orientation session so you know exactly what to expect and how to get the most from the programme.

From there, we move into the 6-week Positive Intelligence® programme, which combines weekly 40-minute guided sessions with me and daily practice through the PQ® app.

The app is where the real work happens. Each day you will complete short, focused exercises that build your mental fitness and start quietening the saboteur voices that have been running the show.

Think of it like going to the gym: one session a week is not enough, but ten minutes a day changes everything. That is exactly what this does, but for your mind.

Your access to the PQ® app continues for up to a year, well beyond the programme itself, so the habits you build do not stop when the coaching does. This is how the change sticks.

Phase 2: Direction (Months 3 to 6)

With your mental fitness foundations in place, we turn to the real questions. This phase works from the inside out: starting with who you are, moving through what the reality actually looks like, and finishing with a clear, confident plan that is yours.

Your leadership identity. We identify your top three values and use these to shape the leader you are going to be, not the cold, hard, corporate version you are scared of becoming, but a leader you recognise and are proud of. This includes creating your personal Leadership Point of View.

The reality of senior leadership. We find out what senior roles actually involve day to day, based on evidence not assumption. No more imagining the worst. Just facts.

The conversations you have been avoiding. We work through the family conversations you need to have, with your partner, your children, your parents, whoever matters most, and help you build the practical support around you.

Your non-negotiables. We get clear on your boundaries before you need them, not after. What are you prepared to flex on, and what is completely off the table?

Your next step. We build your action plan, whether that is applying for senior leadership, choosing a different path, or deciding to wait. All three are valid. The point is that you choose, clearly and confidently, without guilt.

What you will walk away with

  • You will stop waking up at 3am running the same pros and cons list. 
  • You will have had the honest conversation with your family that you have been avoiding. 
  • You will know what senior leadership actually looks like day to day, not the version you have been imagining at your worst moments. 
  • You will know your non-negotiables and you will have stopped apologising for them. 
  • And you will have made a decision you can stand behind, whether that is going for that role, deciding to wait, or choosing a different path entirely, without the guilt that has been following you around for years.

Why this works when everything else has not

Most leadership programmes teach you skills not strategies

Most coaching addresses the surface. This programme starts underneath all of that, with two months of Positive Intelligence© work that quietens the saboteur voices that have been undoing every strategy you have ever tried. You cannot build lasting change on a mind that is working against you. That is the missing piece.

And it does not stop when the coaching ends. Your 12 months of access to the PQ® app means the daily practice you build during the programme continues long after our final session. Ten minutes a day, every day, compounding over time.

That is not a short-term fix. That is a permanent shift in how your mind works.

This programme is for you if you are a woman in FE, stuck between your ambition and your guilt, exhausted by your own indecision, and ready to stop thinking and start choosing.

Your investment of £1,500 includes:

  • A Saboteur Assessment before you begin, so you know exactly what you are working with from day one. 
  • A full induction and orientation session to get you set up and ready. 
  • The complete 7-week Positive Intelligence® programme with weekly 40-minute guided sessions. 
  • 12 months access to the PQ® app to build and maintain your daily mental fitness practice. 
  • Four months of 1:1 coaching sessions: choose between 4 x 90-minute sessions or 8 x 45-minute sessions, whatever works best for you. 
  • A comprehensive toolkit of exercises, resources and tools to work on between sessions. 
  • Unlimited WhatsApp and email support throughout the programme.
  • Coaching and mentoring from a highly experienced ICF Professional Certified Coach with an extensive background in FE leadership.

Payment plans are available: 3 monthly payments of £500.

Ready to find out what has been keeping you stuck?

Start with the free Saboteur Assessment. It takes five minutes and will show you exactly which voices have been running the show. Email me and I will send your invite straight to your inbox. We will talk through your results together, and if this programme feels like the right fit, we can take it from there.

Career Crossroads

Finally knowing what you want and how to get there

Are you busy but bored?

Are you lying awake at night wondering if this is really it? If this is genuinely how you want to spend the rest of your working life?

You are experienced. You are capable. You came into FE to make a difference and for a long time, you did. But somewhere along the way the work stopped feeling meaningful and you have been running on autopilot ever since.

The SARs, the QUIPs, the open evenings, the same cycle year after year. Busy but bored. Competent but unfulfilled. Stuck on a treadmill you cannot seem to get off.

You know something needs to change. You just do not know what. Maybe it is a different role within FE. Maybe it is leaving the sector entirely. Maybe it is something you have not even let yourself consider yet because it feels too big or too scary or too selfish.

And every time you try to figure it out, the doubts kick in. You second-guess every thought. You do not trust your own judgement anymore. You have been in the wrong place for so long that you are not sure you even know what the right place looks like.

This programme is for experienced FE professionals who are ready to stop drifting and start deciding. Not with a rushed answer or a leap into the unknown, but with the clarity, the confidence, and the plan to move forward in a direction that actually fits who you are.

The Journey

Phase 1: Foundation (Months 1 and 2)

Before we look at your career, we deal with what is getting in the way of you thinking clearly about it.

We begin with a full induction and orientation week so you know exactly what to expect and how to get the most from the programme.

From there, we move into the 7-week Positive Intelligence® programme, which combines weekly 40-minute guided sessions with me and daily practice through the PQ® app.

You will identify the saboteur voices that have been undermining your confidence and dismissing your own instincts for years. The inner critic that tells you every idea is wrong. The voice that says you should be grateful, you chose this, you knew what FE was like. The one that has been making you distrust your own judgement.

Each day you will complete short, focused exercises through the PQ® app that build your mental fitness and start quietening those voices. Your access to the PQ® app continues for up to a year, so the habits you build do not stop when the programme does.

You cannot make a clear-headed decision about your future from a mind that is working against you. This is where we fix that.

Phase 2: Career Crossroads (Months 3 and 4)

With a clearer, calmer mind, we move into an immersive 8-week journey into who you are and what you actually want from your working life.

From day one you will open your Ideas Bank, a space to capture every career possibility that surfaces, however unlikely it seems right now. Nothing gets judged at this stage. Everything goes in.

Working through the programme, we uncover your values, your strengths, your motivators, and the kind of work that genuinely energises you. Not the version filtered through years of institutional thinking and sector conditioning. Your real answers.

As we work, you will build your Work Star, a rich, personalised snapshot of who you are and what you need from your career to feel satisfied and motivated. By the end of this phase, your Work Star becomes the measure against which every career idea or opportunity gets tested.

In the final week we bring it all together: the self-knowledge from your Work Star, the ideas from your Ideas Bank, and a concrete, realistic action plan for what comes next. Whether that is a different role within FE, a move into a new sector, going self-employed, or something you had not previously considered, you will leave with a decision you trust and a plan you can act on.

What you will walk away with

  • Confidence in your career direction. 
  • Excitement about your future rather than dread. 
  • A renewed sense of purpose in your work, or a clear plan to find it elsewhere. 
  • Feeling upbeat, energised, and clearer than you have felt in years.

Why this works when everything else has not

Building mental fitness and reducing the noise

You have probably already tried to figure this out. You have had the conversations, read the books, maybe even had some coaching or attended an ETF or AOC leadership programme. And still you are stuck. Not because you are not capable of change, but because you have been trying to make a clear decision from a cluttered mind.

The saboteur voices have been filtering every option, dismissing every idea, and undermining every bit of progress before it had a chance to stick.

This programme starts by fixing that. The PQ® foundation quietens the noise so that when we get to the career work, you can actually hear yourself think.

And with 12 months of PQ® app access, the mental fitness you build does not fade when the programme ends.

This programme is for you if you are mid-career in FE, you have lost your way, you are capable and experienced but running on empty, you do not trust your own instincts anymore, and you are ready to finally stop drifting and start deciding.

Your investment of £1,500 includes:

  • A Saboteur Assessment before you begin, so you know exactly what you are working with from day one. 
  • A full induction and orientation session to get you set up and ready. 
  • The complete 7-week Positive Intelligence® programme with weekly 40-minute guided sessions. 
  • 12 months access to the PQ® app to build and maintain your daily mental fitness practice. 
  • Two months of fortnightly 1:1 coaching sessions: 4 x 90-minute sessions.
  • A comprehensive toolkit of exercises, resources and tools to work on between sessions. 
  • Unlimited WhatsApp and email support throughout the programme.
  • Coaching and mentoring from a highly experienced ICF Professional Certified Coach with an extensive background in FE, career change, and leadership.

Payment plans are available: 3 monthly payments of £500.

Ready to find out what has been keeping you stuck?

Start with the free Saboteur Assessment. It takes five minutes and will show you exactly which voices have been running the show. Email me and I will send your invite straight to your inbox. We will talk through your results together, and if this programme feels like the right fit, we can take it from there.

What my clients say

During my time working with Joanna, I secured my role with Amnesty International as Human Rights Education Manager. My conversations with Joanna prepared me really well for interview, not just because I got used to articulating my skills and experience…

Dan Shercliffe

I decided to find a Career Coach to help me move with my career when feeling burnout. I chose Joanna because her experience and skills are relevant to my situation. I was right, since our very first consultation I felt…

Barbara Muller

Let’s talk

Book a free consultation – no pressure, just a proper conversation.

Frequently asked questions

Which of the two programmes is right for me?

It depends on where you are. Stop Thinking, Start Choosing is for you if you already know you want senior leadership but cannot make yourself reach for it, caught between your ambition and your guilt. Career Crossroads is for you if you are stuck but you are not yet sure whether senior leadership is the answer or whether you need something else entirely. Both begin with the same Positive Intelligence® foundation. The difference is what we build on top of it: a clear, confident decision about stepping up, or a wider exploration of what you actually want next. If you are genuinely unsure which fits, that is exactly what the Discovery Call is for.

What is Positive Intelligence® and why does every programme start with it?

Positive Intelligence® (PQ®) is a mental fitness approach. Mental fitness is simply your capacity to meet a challenge with a clear, calm, focused head, rather than being hijacked by stress, self-doubt, or the critical inner voices it calls your Saboteurs. The work quietens those voices and strengthens the opposite part of your thinking, your Sage, the calm and creative part that handles pressure well.

It matters because most leadership training and most coaching work on strategy and skills, and then six months later the same old fears creep back in. That happens when the foundations were never solid. You cannot build lasting change on a mind that is working against you. The seven-week Positive Intelligence® foundation deals with that first, so everything we build on top of it actually sticks.

It is a neuroscience-based approach, developed by Shirzad Chamine and tested with over a million people worldwide. If you would like to understand the research behind it, you can read more on the Positive Intelligence® website https://positiveintelligence.com/science/

What actually happens in the sessions?

Both programmes move through two phases, and the sessions feel different in each. In the foundation phase, our weekly sessions guide you through the Positive Intelligence® work and help you apply it to your own situation. In the second phase, the sessions become deeper coaching conversations: in Stop Thinking, Start Choosing we work through your leadership identity, the family conversations you have been avoiding, your non-negotiables, and your next step; in Career Crossroads we explore your values, strengths and motivators, and build a career direction you trust. Throughout, this is a genuine coaching relationship. I will challenge your assumptions, ask the questions you have been avoiding, and hold you to what you say you want.

How much time will this take each week?

During the seven-week Positive Intelligence® foundation, expect around two and a half to three hours a week: a 40-minute guided session with me, roughly an hour of video content, and about ten minutes a day on the PQ® app. The daily ten minutes is where the real change happens, the same way ten minutes a day at the gym beats one long session a week. Once we move into the coaching phase, the PQ® commitment drops to around 10 minutes a day. Your coaching session is 90 minutes every 2 weeks to a month plus whatever focused work you choose to do between sessions. It is a real commitment, but a manageable one, and it is designed to fit around a full working life, not compete with it.

How will I know if this is right for me?

We find out together before you commit. It starts with a Discovery Call, a straightforward conversation where you tell me what is going on and I tell you honestly whether I think I can help. If we go ahead, you will also complete your Saboteur Assessment and we will talk through the results, so you have a real sense of the work before you begin. And because I want you to feel secure in your decision, there is an early-exit checkpoint: if, after your induction and first coaching session, you feel this is not right for you, let me know and I will refund the balance, less the cost of any assessment or PQ® app access already activated. I am confident in this work, and I would rather you were too.

What resources will be provided to support my journey during the programme?

Both programmes include a free Saboteur Assessment before you begin, a full induction and orientation session, the complete seven-week Positive Intelligence® programme, up to twelve months of access to the PQ® app so your daily practice continues long after the coaching ends, a comprehensive toolkit of exercises and resources to work on between sessions, and unlimited WhatsApp and email support throughout.

What if I go through the programme and decide not to go for promotion, or to leave FE altogether?

Then the programme has done its job. This is not a programme that tells you to go for the promotion. It is designed to help you make the right decision for you, clearly and without guilt, whatever that turns out to be. Going for a senior role, deciding to wait, or choosing a different path entirely are all valid outcomes. What matters is that you choose it with a clear head, rather than staying stuck because you were too tangled up to decide.

What if I need to reschedule a session?

Life happens, and I would always rather you moved a session than pushed through when your head is elsewhere. If you need to rearrange, just give me as much notice as you reasonably can and we will find another time. All I ask is that we keep things moving, because the momentum between sessions is part of what makes the work effective.

You’ve been in the system for years, often in leadership or management roles, and are beginning to question if this is how you want to spend the rest of your working life.

Maybe you feel like you’re on a treadmill – constantly busy but rarely stretched. You’re doing work you could do with your eyes closed, stuck in a cycle of meetings, crises and pressure. It’s all become a bit institutionalised. You’re juggling responsibilities at work and home, with little space to breathe or think.

Perhaps you’ve started wondering about a complete career change, going self-employed, or just shifting direction within your sector. You might be craving more freedom and autonomy, looking for a better work-life balance, or wanting to feel more purpose in your day-to-day.

I have re-invented my career 3 times over 35 years. I am on my 3rd career, and definitely my last – but I am exactly where I want to be.

Career Crossroads Programme

Welcome to an 8-week immersive journey that will help you define your career path.

The Career Crossroads programme is designed to guide you through this crucial decision-making process.

Whether you’re seeking career progression within your sector, contemplating a complete career change, or striving for greater satisfaction in your current role, my programme is dedicated to helping you unlock your true potential and achieve professional fulfilment.

  • Get confidence in your career direction
  • Feel excited for the future
  • Fall in love with your career again
  • Manage your time and reclaim your weekends and evenings and switch off during holidays
  • Feel upbeat, energised and happier at work and in your life

Ready to get started?

Book your free discovery call today.

The programme has been designed in three phases:

EMBARK

UNCOVER

FOCUS

Discover your path

Embark on an immersive 8-week journey that helps you define your career direction.

My programme provides the clarity, confidence, and control you 2need to make an informed decision about your future.

With expert guidance, you’ll embark on a transformational experience that goes beyond mere success—it’s about discovering your true purpose and aligning it with your career.

EMBARK

Begin a profound self-discovery journey that uncovers the core of who you are. With personalised coaching and creative exercises, you’ll explore your values, strengths, and behavioural styles.

We’ll also harness the insights from the DISC personality profile assessment tool to reveal your unique attributes. Reflect on your past achievements and current successes, extracting lessons from both.

The result

Re-discover your authentic self, your values, strengths, interests, as well as the fears and beliefs that shape you. This newfound self-awareness will be your compass on your career path.

UNCOVER

Dive deep into identifying the skills that ignite your passion. Pinpoint your key work motivators and professional accomplishments. Craft a vision of your ideal working environment, encompassing the ‘who,’ ‘what,’ and ‘where.’

The result

Gain unparalleled clarity on what your career needs to satisfy and motivate you.

FOCUS

In the Focus phase, we’ll blend the discoveries from the Embark and Uncover stages to distil your true career desires. Clarify your career direction and create a concrete action plan to guide you forward.

The result

Attain a crystal-clear career direction and a focused action plan, paving the way to your career goals.

Reflection and action

By the end of the programme, you’ll have had space to reflect, explore options and consider what you want from your career. You might come away with a clearer vision, renewed confidence, or the first steps towards a shift; whether that’s moving into a new role, changing direction within your sector, or starting something of your own.

This isn’t about quick fixes or guaranteed answers. Everyone’s outcome will be different. What you will get is the time, structure and support to figure out what feels right for you, and the encouragement to act on it.

Transformation

Join me for this transformative 8-week journey, as you transition from career dissatisfaction to career fulfilment. It’s time to rekindle your joy and take meaningful steps toward a career that authentically aligns with who you are.

Make the decision that’s right for you – whether to stay or go.

What’s included

  • Personalised 1:1 coaching sessions every fortnight with me.
  • A comprehensive array of creative exercises, checklists, tools, and resources to work on between each 1:1 session.
  • Unlimited support from me via Whatsapp/email between sessions.
  • Valuable introductions to my extensive network of connections.
  • Benefit from a highly experienced, trained, accredited, and supervised coach who has an extensive background in career change and leadership and management.
  • You’ll receive a blend of coaching and mentoring from an expert who will challenge you and hold you accountable.

To embark on this transformative 8 week journey, the investment is £648

For your convenience, I also offer the option of paying in 2 instalments of £324.

Book your free discovery call today and speak to me about the career coaching programme.

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Sometimes the first step is just a conversation.

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About Joanna Stokes

Ready to explore your next career move?

Book your free discovery call today.