Reinventing your career. Image of lots of pebbles with a question mark in the middle

Reinventing your career: Building on what you already have


Reinventing yourself professionally doesn’t mean starting over

When I set up my business five years ago, my oldest friend – who’s known me since we were 11 – said, “You’re good at reinventing yourself.” It stuck with me, and I’ve thought about it often since.

On paper, I suppose she’s right. I’ve had three careers so far: 15 years in Hospitality and Catering, 18 years in Further Education, and now running my own business as a leadership and career coach and trainer. But when I look back, I don’t actually see three separate career paths. I see a thread that connects them all – leadership, management, and supporting others to learn and grow. That’s why I see this less as starting again and more as a career reinvention.

In catering, I moved from operations into leadership. In FE, I moved from teaching into management. And now, my work as a coach is all about helping people get the best from themselves. Each step felt like a natural progression.

So, was I reinventing myself? Or was I simply building on what was already there?

What does “reinvention” really mean?

The Cambridge Dictionary defines reinvention as “the act of producing something new based on something that already exists” or “changing your job or the way you look and behave so that you seem very different.” In reality, professional reinvention is rarely about throwing away what’s come before; it’s more about building on your skills and strengths as you make a career change.

When I think of reinvention, I can’t help but think back to Madonna. As a teenager, I loved her – the bangles, net skirts, headbands – I wore them all. Madonna was called the queen of reinvention because she kept coming back with something new, but she always built on her talent, creativity, and ability to connect with an audience. She didn’t erase what came before; she added to it. That’s how I see career reinvention too.

Finding the thread in your own career

If you’re thinking about a career change or exploring a new career direction, take a moment to look back at your own path. Ask yourself:

  • What themes or patterns keep showing up in my work?
  • What skills have I used again and again, no matter the job?
  • What do people naturally come to me for?
  • Where has there been a sense of natural progression?

When you step back, you’ll often see that you’re not starting again – you’re building on foundations that are already there. Seeing the themes and patterns across your career can boost confidence, help you identify your transferable skills and make a potential career change feel far less overwhelming.

Questions to explore

Here are some reflection questions to help you think about how to approach a career reinvention in a way that feels authentic and achievable.

  • What skills do I want to take forward?
  • What do I want to leave behind?
  • What type of work gives me energy?
  • How do my past roles connect to the future I want?

Taking the next step

Reinventing yourself professionally doesn’t mean wiping the slate clean. It means noticing the patterns in your own story and choosing how you want to build on them.

If you’re ready to explore a career change or want support with your own career reinvention, you might like to:

  • Take my Career Change Readiness Quiz to find out where you are right now.
  • Read more on my blog about career transition – there are plenty of articles that dig into different aspects of career change.
  • Or, if you’d like to talk it through, book a call with me and we can explore your next steps together.

You’re not starting over. You’re continuing your story – just writing the next chapter.


About Joanna Stokes

Book a discovery call

If you’d like to explore your own career change and what might come next, book a free discovery call with me.

We’ll talk about what you’re looking for and whether coaching feels like a good fit.